Alchemist Consulting

Alchemists' past engagements have included:

Informing a Fortune 50 financial services conglomerate's go-to-market strategy for Hispanic-owned small business credit lines and associated services, requiring the identification of demographic-specific customer insights, the determination of the relevant strategy, and tactics based on that insight.
Building a high-level product development roadmap for seven product categories, reviewing product strategy for two proposed product launches, and analyzing market trends for a manufacturer of mobile accessories. Performed market sizing analysis, built consumer insights regarding buying decision drivers, and conducted a full channel analysis by conducting primary research through 25+ retail site visits and 250+ phone interviews with customers, sales representatives, and retail managers, and presented formal strategic recommendations to company board & management.
Reformulating marketing documents for midcap activist hedge fund and building a standardized Due Diligence Questionnaire to respond to investors' Requests for Proposal.
Conducting market sizing and growth forecasting analysis as part of litigation support for a PE-backed consumer products company in order to challenge the opponent's expert witness testimony.
Executing on a marketing research consultancy's brand vision, including writing marketing materials and managing website development.
Re-writing the curriculum for McDonald's World Hamburger Marketing University (WHMU), an in-house training program for high-potential executives and partner advertising agencies from around the world.
Researching, drafting, and publishing 11 case studies with specific pedagogical objectives for Northwestern University's Kellogg School of Management on the topics of marketing, finance & banking, pricing strategy, technological change management, turnarounds & restructuring, and non-profit management, with each case published through Harvard Business Review.
Serving as contributing writers, researchers, and high-level editors on two books published by Kellogg School of Management Professors.